Setting Up Combinations
Combine keyword lists to generate thousands of unique keyword permutations. Write RSA headlines and descriptions with variables that resolve per combination.
What Are Keyword Combinations?
A keyword combination ties two or more keyword lists together. WonderAds generates a cartesian product — every keyword from list 1 combined with every keyword from list 2 (and list 3, etc.). If you have 50 services and 20 locations, that creates 1,000 unique keyword combinations.
The Leading List
The first keyword list in a combination is special — it's the "leading" list. It drives the ad group structure and determines the Final URL via its keywords' landing paths. All additional lists provide extra tokens that are combined with the leading list.
Choose your most important keyword list (usually your core services or products) as the leading list.
Creating a Combination
Navigate to "Combinations" in the sidebar and click "Create Combination".
- Select your keyword lists in order — the first is the leading list.
- Write headlines (up to 15) with long, short, and default variants. Use variables like {{lists.services}} to insert keyword values.
- Write descriptions (up to 4) with the same variant system.
- Optionally set display paths (path1, path2) for your ad URLs.
- Optionally pin headlines or descriptions to specific positions.
- Click "Save" to create the combination.
Screenshot of the combination creation form with headline variants
Screenshot Instructions
What to Capture
Full page — capture the entire combination creation form showing keyword list selection, headline/description inputs with variant tabs, and path fields
Filename
create-form.png
Save to Folder
public/help/combinations/
RSA Asset Variants
Each headline and description can have three variants: long, short, and default. WonderAds tries the long variant first — if it exceeds character limits (30 for headlines, 90 for descriptions), it falls back to short, then default, then truncates. This ensures your ads always fit while maximizing relevance.
Screenshot showing headline variants in the asset form
Screenshot Instructions
What to Capture
Specific area — capture the RSA asset section showing one headline group with all three variant tabs (long/short/default) visible. Show at least one filled variant with a variable like {{lists.services}}
Filename
asset-variants.png
Save to Folder
public/help/combinations/