Account Settings and Targeting
Configure your account settings including language, country, targeting options, match types, split modes, and bidding parameters.
Account Settings
Account settings control the default behavior for campaign generation. Navigate to "Settings" in the sidebar to configure them.
Screenshot of the account settings page
Screenshot Instructions
What to Capture
Full page — capture the entire settings page showing all sections: language/country, match types, split mode, and bidding/budget fields
Filename
settings-overview.png
Save to Folder
public/help/settings/
Language and Country
Set the language and country for your campaigns. These values appear in campaign names (e.g., "EN_US | Search | ...") and help organize multi-market accounts.
Match Types and Split Modes
Choose which match types to generate: Exact, Phrase, and/or Broad. Then select a split mode that determines how match types are organized.
- None — All match types in one campaign and one ad group.
- Campaign split — One campaign per match type (e.g., separate Exact and Broad campaigns).
- Ad group split — One ad group per match type within the same campaign.
Campaign-level splitting is recommended for most accounts. It lets you assign different budgets and bid strategies to each match type.
Bidding and Budget
Configure your target CPA (cost per acquisition), expected conversion rate, and daily budget. WonderAds uses these to calculate initial CPC bids for your keywords.